If you’re reading this, you already know that we recently completed a re-branding process, building from a new name all the way up to an entirely new look, website, and blog.  Today, we want to introduce you to the talent and hard work behind this process.  We’ve interviewed Rachael Earl of Earl & Layne, because we want *everyone* we know how amazing this company is.  Susie and I have equal goals for our client – to provide great images AND a great experience.  Well, Rachael gave us a lesson in how to deliver both perfect work and an incredible experience.  We could not be any more thrilled with the outcome of our look, but the process of getting there was so pleasant.  Rachael responded to every email in a very short timeframe with cheerful and clear correspondences, and from the very beginning, it just felt like she understood us and what we wanted to communicate to potential clients.

The reason we initially chose Earl & Layne is because their work showed incredible variety – they were clearly able to express anyone and everyone’s vision creatively and beautifully.  As you read through this interview, I hope you also admire these screenshots which showcase the incredible diversity of their work.

Rachael, what attracted you to graphic design?   

I have always loved art and designing since I was young, and actually have an art degree, but I also love helping people, so it was a natural fit for me.

Has there been any particular job or award that was extra special for you or that you’re especially proud of?

Every job is fun and unique, and I love that about designing websites in general, but we have had some MASSIVE projects with lots of pages, which are always a big accomplishment to finally launch.

What’s your favorite thing about your job?

I love the variety of getting to work on totally different client projects every single day.  It’s never dull or boring and it’s always like solving a puzzle for the client.

Fill in the blank: I just love working with a client that…

…lives their brand – they know who they are and they personify it in their work, and everything just flows together so nicely from there.

Where do you go for inspiration?

I am constantly ripping pages out of magazines, saving wrappers, bookmarking web pages and have stacks of random things all over my desk.  I also love movies and advertisements for inspiration.  I am a firm believer that inspiration can come from anywhere.

Any basic design tips that you can offer up to us humble lay-designers?

Oooh…probably stick to “classic” and you’ll always be set.  The thing I see the most is probably the use of a bazillion different fonts, colors, graphics, etc. that end up making things too busy.  If you keep it simple, it will always be in style.

What contact information would you like us to share?

www.earlandlayne.com

info@earlandlayne.com

So there you have it y’all – we firmly believe that if you’re trying to figure out a better way to present your business to the world, you MUST talk with Earl & Layne!!! :-)

 

Inspired Photography by Susie & Becky
Maryland Wedding Photographer